Using genuine examples from across the social sciences the Second Edition provides extensive in depth treatment of the subject matter to provide readers with both a conceptual understanding of each method as well as showing them how to apply it.
H. Russell Bernard's text provides a comprehensive guide to doing research in the social and behavioral sciences, from the foundations and research design, to collecting and analyzing data. Rich in examples, Social Research Methods: Qualitative and Quantitative Approaches has been revised and updated to provide today's students with a conceptual understanding of each technique, as well as showing them how to use it.