A completely new and updated edition of this classic bestselling business book A unique distillation of the skills that people need to develop to be successful in business. Most people cannot give up two years to study for a Masters in Business Administration, but the techniques that are taught for an MBA are invaluable. Here, in one short, pithy book, are the essentials that students labour for months to learn on an MBA.Above all, this is a practical book that covers everything needed to be commercially successful in business. It is divided into three parts: . Personal development. Management skills. Business development and uses the latest research and business school studies succinctly clearly explain everything.
New and updated edition of this bestselling business book.
