This study examines the contemporary explosion of ethical discourse in the public domain and the growing importance of moral rhetoric as an aspect of social relations.

Questions of public and private morality, values and choices have become important areas of collective discussion. A key feature of this book is that it takes an ethnographic rather than a philosophical or speculative approach to moral debates. This study examines the contemporary explosion of ethical discourse in the public domain and the growing importance of moral rhetoric as an aspect of social relations.