In Intercultural Pragmatics, the first book on the subject, Istvan Kecskes establishes the foundations of the field, boldly combining the pragmatic view of cooperation with the cognitive view of egocentrism in order to incorporate emerging features of communication. The book Intercultural Pragmatics, with its original synthesis of existing pragmatic theories and detailed discussion of methodological approaches, combined with careful analysis of conversational examples, is an important step forward.