This book features a comprehensive and data-rich examination of the 2010 General Election outcome. Drawing on the latest surveys, it explains how different factors came together to produce the Election Day result. This book was published as a special edition of Journal of Elections, Public Opinion & Parties.

The 2010 general election was the most eagerly awaited contest in Britain since 1997. With opinion polls showing a closing gap between the parties, the result was uncertain right up to polling day. In the end, the election was particularly noteworthy. This book features high quality and data-rich examinations of the election.