The authors assess the challenge facing European agricultural policy makers and those involved in the industry, arguing for the preparation of an environmental agenda based on land organisation and diversion. `...a commendably lucid and concise commentary on policies to date and a well-argued case for the formation of a `conservation reserve', creating what amounts to an environmentally targeted set-aside...Clive Potter is to be congratulated on a thorough and thought-provoking book.' - Adrienne Wilson, Countryside Commission News

`The publication...makes a valuable contribution to the discussion of agricultural policy reform.' - European Review of Agricultural Economics

`...this book contains some very useful contextual sections...and some interesting ideas on how a Conservation Reserve might be established. It is an important contribution to the continuing debate on the reorientation of agricultural and land use policy. - Land Use Policy