As an entrepreneur I have always sought books that could provide practical and ethical applications. When my friend and fellow entrepreneur told me about what he had written as 2 small books I was very interested. When I read them, I recommended that he had one excellent book! All he had to do was add a section on successful applications and how it related directly for entrepreneurs. With this book you will find why so many small businesses and enterprises fail. You will also see from Dr. John H. Roller's research shows anyone and any business or enterprise can become immortal! As a Certified General Ethicist, he knows that immortality comes from knowing and loving the Truth. This is often understood as Good News since Immortality is a Gift from the Truth. All you have to do is love the Truth. The Truth wishes to you and your business or enterprise to be successful forever! Dr. Brian Keen President and CEO, The Ethics Institute