A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.
Advance Praise for the Updated Edition of The Innovator's DNA:
"The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution, and The Innovator's DNA. If you haven't read them, you should." -- TechCrunch
"Businesses worldwide have been guided and influenced by The Innovator's Dilemma and The Innovator's Solution. Now The Innovator's DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world." -- Marc Benioff, Chairman and co-CEO, Salesforce
"The Innovator's DNA is the 'how to' manual to innovation and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the fresh ideas to solve important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more." -- Scott D. Cook, cofounder and Chairman of the Executive Committee, Intuit
"Having worked with Clayton Christensen on innovation for over a decade, I can see that The Innovator's DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth." -- A. G. Lafley, retired Chairman of the Board and CEO, Procter & Gamble