This guide contains 21 Steps to Building your Brand. All of the steps are action items that you will need to complete and will assist you with the Brand Building Process. This book can be utilized to brand any company as well as individuals who have personal brands. Most of the steps should be easy to complete and implement, however, because this is a resource guide assistance, may be required. You will need: · An allocated place to work. · At least 30-45 minutes to complete each step (some may require more, and others may require less). · A computer or cell phone (to conduct research). · Something to write on (notebook/journal). · Something to write with (pen/pencil). · A calendar or scheduling system of some sort to create timelines/deadlines. The steps/action items are strategically designed to align and propel you in the right direction to building your brand.