Peter Trim is a Reader in Marketing and Security Management at Birkbeck Business School, Birkbeck, University of London. He has published over 50 academic articles in a range of academic journals and has produced a number of single authored, co-authored and edited books. Peter has been Chair of the UK Cyber Security Research Network Group and taken two delegations of UK cyber security experts to South Korea and hosted two cyber security South Korean delegations in the UK. Peter has won a number of grants and been Principal Investigator on two research projects. He has also organized a number of conferences and workshops and has worked on a number of cyber security initiatives involving academia, government and industry.

Yang-Im Lee is a Senior Lecturer in Marketing at Westminster Business School, University of Westminster, where she teaches marketing and related subjects. She has published over 30 articles in a range of academic journals and has also been the co-author of several books. She has also worked on a number of research projects and has been a member of the UK-Korea Cyber Security Research Network and a Visiting Fellow at Birkbeck, University of London. She also provided support for the Information Assurance Advisory Council and was their Academic Liaison Panel Co-ordinator for a number of years.