Natalie T. J. Tindall, Ph.D., APR is a professor of public relations in the Stan Richards School of Advertising & Public Relations at the University of Texas, USA. She is an accredited member of the Public Relations Society of America. She has authored book chapters and online publications along with peer-reviewed journal articles published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication.

Dr. Amber L. Hutchins is a Full Professor of Communication at Kennesaw State University, USA. She is an author, speaker, consultant, and expert on public relations, ethics, and media studies. Her recent peer-reviewed journal articles have been published in The Journal of Homeland Security and Emergency Management and The Journal of Research in Interactive Marketing, and her co-edited books include Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement and Public Relations and Online Engagement: Audiences, Fandom and Influencers.

Ronald D. Smith, APR, was Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He was an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book, Public Relations: The Basics.