The most skillful performers and communicators understand and apply the best of art and science.

The most skillful performers and communicators understand and apply the best of art and science. You can use this knowledge to either enhance your own communication skills (to Jedi Master standard!) or to be more aware of the techniques deployed by those seeking to influence you. The book is a breathless, informative and funny journey through factors contributing to excellence in communication including:

the six rules of influence

creating a powerful performance

constructing speeches

how to avoid being manipulated by advertisers

steering clear of the arrogance trap

which emotions to build in an audience (and in which order)